
If you’ve got pale skin then you might think that self tanning products aren’t for you. Many products can be far too dark and you end up with something that is about as far from a natural glow as the sun is from the moon. But that doesn’t mean that you have to miss out on a golden tan as there are a lot of products out there that are perfectly designed for fair-skinned beauties.
Top Rated Self Tanner for Pale Skin
If you are in a hurry, here is a link to our top pick:
If you’ve found yourself struggling to find the best self tanner for fair skin then you’re in the right place. We’ve been checking out some amazing products and we can’t wait to share them with you.

Best Self Tanners For Pale Skin
No matter what you’re looking for, there will be a self tanner that perfectly suits your snow white skin. These are what we consider to be some of the very best. Let’s take a closer look.
Isle of Paradise Fake Tan Water
Right off the bat you notice that the Isle of Paradise tanning water bottle is super cute! If you love all things pink and girly then this will certainly give your bathroom cabinet a pleasing aesthetic. But while it might look the part, it’s the tanning performance that really matters; so does it live up to expectations?
Well, we’re very pleased to tell you that it does! This super lightweight tanning water feels incredible on the skin. It is one of the best selling products from the brand and it doesn’t surprise us, especially when you consider that it doesn’t have that awful fake tan smell. Instead, you’ll be transported to a summer’s day with hints of cucumber and eucalyptus.
What’s more, the Isle of Paradise fake tan water is brilliantly hydrating and is bursting with skin smoothing ingredients like avocado oil, coconut oil, and chia seed. It’s also got color correctors so you’ll have a beautifully even tan that gradually develops over the course of four to six hours.
Isle of Paradise Fake Tan Water was also rated as one of our Best Overall Self Tanning Products.
Beauty By Earth Store Self Tanner
There are far too many self tanning products out there that are filled with nasty ingredients and these will do your skin no favors. We’d been searching for the best natural ingredients for self tanner and this one did not disappoint. It is packed with natural ingredients making it super gentle on the skin. This is great if you have sensitive skin and have had problems with irritation from self tan in the past. In short, it can be used by all skin types.
We also love that the Beauty by Earth Store self tanner is incredibly soothing for the skin. With aloe vera and shea butter, this is one of the most delightfully moisturizing self tanners on the market at the moment. Moreover, it’s completely cruelty free and suitable for vegans; could we ask for any more?
Well, actually, yes we could and Beauty by Earth Store certainly delivers. The self tanner gives one of the most even tans we have seen and there is no worry about streaks. If that still isn’t enough, you’ll be delighted to know that this tanner creates a beautiful glow and never looks orange.
Jergens Natural Glow And FIRMING Self Tanning Lotion
Some self tanning lotions wash off pretty quickly, leaving you looking just as pale as when you started but the great thing about this one is that it will last up to seven days with just one application. However, you can use this on a daily basis to build and maintain a stunning soft glow.
But it isn’t only the color of your skin that will attract attention. The Jergens Natural Glow lotion is also ideal for anyone looking to firm their skin. With results in as little as seven days, this product is bursting with elastin and collagen for taut, tight, and beautiful skin with minimal effort.
On top of this, it is perfect if you find your skin dries out easily as it has a lot of super hydrating ingredients and nutrients that your skin will thank you for. What’s more, it doesn’t have that nasty fake tan smell but instead has an uplifting fresh scent.
Bondi Sands Self Tanning Foam
The Bondi Sands self tanning lotion is proudly made in Australia. There aren’t many other places on the planet that are so closely associated with sunshine and a beach lifestyle. But it isn’t just this glowing culture that makes it a top product; this is a salon quality formula so you know that you will always get professional results.
The self tanning foam is super lightweight so it doesn’t feel uncomfortable on the skin. It’s very easy to blend and you won’t end up with a ton of ugly streaks. This gives one of the most smooth and even tans we have seen; you have to try it to believe it! What’s great is that the tan develops over the course of six to eight hours so you don’t have a massive waiting time.
We also love that the Bondi Sands self tanner contains completely natural ingredients and is suitable for vegans. It has the PETA Beauty without Bunnies Certification. It contains coconut oil and aloe vera for super smooth and well hydrated skin. There isn’t much you can’t love about this stunning product! In fact it was one of our Overall Best Rated Self Tanning Products.
Vegan Sunless Tanners






Sunless Tanner Product Comparison








Existing Beauty Bronze Tan Dark Self Tanner
Are you tired of that horrible fake tan smell that seems to cling to your clothes, bedsheets, and towels? If you want to get rid of that scent then you need to choose a tanning lotion like this one from Existing Beauty. It has a gorgeous vanilla scent that will drive you wild. At the same time, it develops a delicious golden glow that lasts as long as five to seven days.
The Existing Beauty self tanner creates a beautiful dark tan but not one that looks unnatural. The problem for a lot of fair skinned people is that self tanners can be too much of a drastic change as they don’t look natural. This one does the complete opposite.
If you want a self tanner that doesn’t require a lot of maintenance then you’ll love this one as it only requires one layer for optimal results. Of course, you can apply more if you want to but it certainly isn’t necessary. It goes on smoothly and remains streak free.
We also love that this Existing Beauty self tanner self tanner is filled with natural ingredients making it suitable for all skin types no matter how sensitive. It has aloe vera and antioxidants to hydrate and uplift the skin, leaving it looking radiant. There are no parabens and the product is suitable for vegans.
Jergens Natural Glow 3-Day Sunless Tanner
Do you want a completely flawless tan that looks as though you have just stepped off a Cali beach? If so, you don’t need to look any further than the Jergens Natural Glow 3 day sunless tanner. This product helps you to build a gradual and natural tan that develops over three days.
It has a stunning and uplifting fresh scent that is far from the nasty smell that most people associate with self tanners which is a real bonus. What’s more, this sunless tanning lotion is super kind to the skin. It’s bursting with natural ingredients like vitamin E for super soft skin. This one is so moisturizing that it can be used to replace your regular body lotion and you won’t lose out on anything.
One of the most outstanding things about the Jergens Natural Glow 3 day sunless tanner self tanner is that it is so affordable. There are some brands out there that will charge you the earth just for a beautiful tan but that isn’t the case here. Considering the quality of the lotion and how effective it is, you could be forgiven for thinking that it retailed for much more than it does.
Jergens Natural Glow In Shower Lotion
Applying self tanning products can be a pain; you have to put it on, wait for it to dry and then face days of stained towels, bedding, and clothes. The good news is that with this in shower lotion, you won’t have any of these problems. The self tanner is applied to wet skin while in the shower and once you’re out, you can dry off without the worry of staining.
It does take a little longer to develop being applied in this way but it’s worth the wait. After seven days, you will have developed a stunning, natural tan that looks just as good as if you spend a weekend at the beach. What’s great is that there is no wait time so you can apply and just get on with your day! The lotion glides smoothly onto the skin and there’s no risk of streaks for a lovely even tan.
The ingredients in the Jergens Natural Glow In Shower Lotion this lotion are so skin friendly and there are absolutely no nasties like parabens. It’s packed with shea butter which is essential if you have dry skin and it’ll give you a real hydration boost.

Related: How to use Tanologist drops
Conclusion
If you have pale skin then it’s fair to say that you’ve probably tried a lot of self tanners with little success. The problem is that most brands are selling tanners designed to give you the darkest glow. While this looks great on some people, it can be a little too much for those of us with lighter skin and can even look a little bit silly!
But there is a solution; try one of the best self tanners for pale skin and you’ll achieve a natural looking tan without looking as though you have just dipped yourself in a bath of caramel! These are some of our favorite products and they’re packed with natural ingredients so are gentle on the skin. They develop gradually to leave you with a golden tan that’ll be the envy of all your friends!
Last update on 2023-05-29 / Affiliate links / Images from Amazon Product Advertising API